Privacy Policy

Last Updated March 9, 2026

Rai Concepts LLC (“Rai Concepts,” “we,” or “us”) has created the following Privacy and Security Policy (“Privacy Policy”) to inform you of the following: what information we collect, when we collect it, how and why we collect it, how we use it, how we protect it, how we share it, and what choices you have regarding our collection and use of this information.

If you are a resident of a state that has specific privacy requirements, please see the State Privacy Law Addendum to read additional disclosures required by state privacy laws.

This Privacy Policy applies to all current or former customer information collected by or provided to us.
You may have visited our website through a link or banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. Please refer to the privacy policies on those sites to see how they collect and use this information.

WHAT INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from our customers within the last twelve (12) months:

Identifiers, such as your real name, alias, billing and delivery address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, and other similar identifiers.
Personal Information, such as your name, address, phone (or mobile) number, credit/debit card number, or other financial information.
Purchase Information, such as products purchased.
IP Address
Geolocation information
Sensitive personal information, such as account log‑in, financial account, debit card, or credit card number.

"Sensitive personal information" does not include "publicly available" information that is lawfully made available to the general public from federal, state, or local government records, except for the collection of an individual's biometric information without the individual's knowledge.

HOW AND WHY WE COLLECT INFORMATION

We obtain the categories of personal information listed above from the following categories of sources:

Directly from you, for example:

You purchase, order, return, exchange or request information about our products and services from the Sites or mobile applications.
You create a raidirect.com account.
You sign up for e‑mails, mobile messages, or social media notifications from us.
You provide us with comments, suggestions, or other input.
You interact with raidirect.com through your computer, tablet or mobile device.

Indirectly from you, for example:

Observing your actions on raidirect.com.
Collection from third parties (where applicable)

Technologies Used

Third‑Party Cookies

We allow third‑party companies to collect non‑personally identifiable information when you visit raidirect.com and to use that information to serve ads for our products or services or for products or services of other companies when you visit raidirect.com or other websites. These parties may use cookies or third‑party web beacons. To opt out, see the “What Choices Do You Have” section.

Website User Experience Information

We use tools to monitor certain user experience information, including login information, IP address, pages visited, checkout activity, and browser information.

COLLECTING INFORMATION FROM MINORS

We do not knowingly request, collect, or sell personal information from anyone under 18 without prior verifiable parental consent. If we learn an individual under 18 has submitted information without consent, we will delete it. Verified parents or guardians may request deletion by emailing info@raidirect.com.

HOW WE USE YOUR INFORMATION

To fulfill and deliver your products purchased.
For marketing purposes, including promotions and targeted advertising.
For internal operations and improving the Sites and mobile experiences.
To prevent fraudulent transactions and protect customers.
For legal and tax compliance.

HOW WE PROTECT THE INFORMATION WE COLLECT

We maintain technical, administrative, physical, electronic, and procedural safeguards to protect your information. However, security cannot be 100% guaranteed, and you are using raidirect.com at your own risk.
Braintree is Rai Concepts LLC’s payment processor. To complete transactions on raidirect.com, payment details are shared with Braintree, which uses TLS/SSL encryption.

HOW WE SHARE THE INFORMATION WE COLLECT

General Policy

We may use, sell, share, or disclose the personal information we collect for one or more business purposes, including:

To fulfill the reason you provided it.
To provide, support, personalize, and secure services.
To create or maintain your account.
To process purchases and prevent fraud.
To comply with legal requirements.

Service Providers

We may share information with companies performing services on our behalf (shipping, email marketing, data aggregation). These companies may not use your information for any other purpose.

Legal Requirements

We may disclose information if required to comply with the law.

When You Direct Us

At your direction, we may share your information.

Retention

We retain information as long as necessary for the purposes described, including legal compliance.

WHAT CHOICES DO YOU HAVE

Email Preferences

Promotional Email
If you do not wish to receive promotional emails, email info@raidirect.com to be removed. You may also unsubscribe using the link in any promotional email.

Transactional Email

You may still receive necessary notices such as order confirmations or account updates.

Your browser allows you to block cookies; however, doing so may reduce functionality on raidirect.com.

Third‑Party Cookies

To opt out of third‑party advertising cookies, visit the Network Advertising Initiative website.
Please note: Rai Concepts LLC does not control these opt‑outs.

Targeted Advertising

You may opt out of targeted advertising by emailing info@raidirect.com.

HOW DO YOU ACCESS AND UPDATE THE INFORMATION

You can:

Log into your account and update your information (contact, billing, shipping).
Contact us with your current information and specify what you would like to update or access.

QUESTIONS AND FEEDBACK

We welcome questions, comments, and privacy concerns.

Email: info@raidirect.com